Internet Marketing Explained   

Internet Marketing Basics Explained

Internet marketing is about promoting a website and bring people to visit your website and hopefully become a customer of your business.

So basically we can say that internet marketing is a website that can convert traffic to what ever we want them to do, like sign up to our lead programs or buy our products or/and services; and the second part is generating traffic to that website. Traffic as on offline businesses is the blood stream of any business. We need people interested on what we have to offer so we can sell them our products or even giving them for free our information and help.

So if you do not already have a website for your business, it's time (a little bit late) to have your own website and get your business online. Also here I will only direct you to 2 services that can help you do that HomeStead that can help you build your website in a professional way and even start to get customers through your site.

Or you can build you website all by yourself without any technical knowledge with ProfitMatic do it yourself website solutions. It is a highly recommended platform that provide all you need to run an online business with all the tools you may need starting with hosting ending in list management and keeping communication channels with your customers all in one place.

The second part of internet marketing is website traffic, and we have said that traffic mean more customers and more leads, and that is what your business need. So lets start talking about internet marketing strategies:

Internet Marketing Strategies

First let's start by explaining the term "targeted internet marketing" which mean: internet marketing strategies that generate targeted "people interested in our topic" website traffic.

And the most targeted internet marketing strategy is:

Search Engine Marketing:  the common way for people to find what they are looking for on the internet is searching the web using a search engine like Google (which is the most popular and people started to use the term Google instead of search), Yahoo or msn. And people will normally go through the first 2 pages and click some of the websites listed on them. If they reach what they were seeking then OK, if not they will normally change the term they are using (mostly from general search to more specific term) and perform a new search.

Web surfer who visit your site through a search engine are very targeted website traffic, because they are looking for a term you have specified as a related to your website, and because the are searching for it. That is the reason why search engines are the most wanted internet marketing and every business online or webmaster will try to have a share of this marketing strategy.

So search engine marketing must be your main source of traffic, and you need to learn how to effectively use this strategy, even if it's not entirely up to you but you can do your part so you get a chance to harvest some of the power of search engines.

There are two kinds of results found on a search engine results page after each search, the first one is a paid possession (Pay Per Click -PPC- advertisement) and the second is an organic (natural) possession which is the best (quality and quantity).

To have one of the first kind (PPC) is very simple you need to join the search engine pay per click program (for instance for Google it's the Goggle ad-ward program) and bid for a placement for several related search terms that you want.

The second one require harder effort, more time and sometimes you need to hire an expert to do the job for you, or use some service or software to help you. This part is called search engine optimization, and it simply mean optimize your website so search engines will place it on the first page for a given search term.

Search engine optimization starts with keyword research, you need to find some terms and keywords people use on the search box to reach websites like yours. Keyword research will be the most important step you do in your marketing. Those keywords will be the basics of all your marketing campaigns and that what will determine how targeted your marketing will be.

We will write a short report explaining search engine optimization and we will post a link here very soon so you can have at least basic information about search engine optimization SEO.

But in very short summary we can say the SEO is divided to 2 parts, on-page optimization with mean you need to optimize your pages each around one topic and a small number of keywords. This mean you need to optimize your HTML tags and content to few keywords you want to target.

The second part of SEO is the off-page optimization and it focus on building links pointing to your pages from other (most likely related and authority) pages, and generating traffic and activity to your site, like building a web of readers to your blog posts or news.

All your marketing strategies will start build links and generate traffic for your pages which in turn will increase the search engine ranking to your pages, so after doing the on-page SEO, the Off-page SEO will be built automatically from your marketing.

So let's keep in mind that there are two goals we need to reach with any marketing campaign we do, increasing website traffic directly and building back links to our pages. And both of them will gain for us more targeted and interested visitors to our site.

Internet Marketing Strategy 1 "Article Marketing"

article marketing has always been the most popular and effective internet marketing strategy for 2 reasons.

The first reason is because there is still a high percent of internet surfers look for article and read article, and for them articles are good source of free information. And the second reason is that article still a great way for webmasters to get known on the internet and introduce themselves as experts on their field.

Writting article and submit them to article directories, websites, E-zines and blogs is the description of article marketing. To read more details about article marketing read this short report we have posted on this website: Article Marketing

But basically what you need to know about article marketing could be summarized on these points:

1. Write informative and helpful articles related to your topic. Your language must be simple and correctly formatted.

2. Insert your links on the article body if it's possible, but you must have them on the resource box. Most directories accept 2 links on the resource box.

3. Invite readers to click on your links on the resource box.

4. Rewrite your article, what is known as article spinning, so you can submit different article version to each website. In most cases when 2 or more pages have the same content on it, search engines will only consider the highest ranking page as a backlink source for your website. So for generating traffic it will not have any effect, but for SEO you must have different content on each page that links to your website.

5. Submit your article to every website that would accept it and publish it. This is maybe the hardest part of article submission, because it require a lot of time, and you will not be able to do it manually and reach good results, not when there are other webmasters who compete with you and run their article marketing on auto-pilot. So you need to have at least one article submission software or service, and I personally highly recommend the Unique Article Wizard, that help you spinning your articles and it will handle the submission for you to thousands of websites, blogs, social media sites and article directories.

read More About Article Marketing HERE

Internet Marketing Strategy 2 "Video Marketing"

You know that the most used by internet surfers search box is the YouTube search engine box, that fact tells you that videos are the most wanted info-products on the internet, because it is very easy to use and get information you seek.

And as an internet marketer you must tap into this powerful marketing strategy to post your information online, build an expert authority and generate high quality of targeted website traffic to your pages.

And it is very easy strategy, it only require to make a 3-10 minutes videos about your topic and your pages and then post those videos to popular video hosting websites like YouTube. But you also need to invite your video audience to visit your pages through the video and through the video description. And the best way to do that is to have your link on the footer of the video, to say the exact link on the video and to use the exact link on the beginning of the video description.

There is a service online called Traffic-Geyser that automate the video submission, and help you increase the results from video marketing.

Internet Marketing Strategy 3 "Social Media Marketing"

The newest most popular wave of internet marketing and will be soon the first ranking internet marketing strategy. We rank internet strategies by potential exposure, and because social media sites have the highest number of audience it have the highest potential of generating the highest number of web-surfers to visit any page we want.

Internet Marketing Strategy 4 "Banner Marketing"

Internet Marketing Strategy 5 "E-Mail Marketing"

Internet Marketing Strategy 6 "Forum Marketing"

Internet Marketing Strategy 7 "Ad Marketing"

Each marketing

The second part of internet marketing is website traffic, and we have said that traffic mean more customers and more leads, and that is what your business need. So lets start talking about internet marketing strategies:

Unique Article Wizard

It is a backlink service, It's not selling backlinks, but give you the opportunity to post your article on different websites, article directories, social media sites and blogs.

It is the most powerful article marketing service on the internet, because it give you the ability to spin your article and automatically submit each different version of your article to different page with only a hit of a button, it will take only 20 minutes of your time to spin and distribute one article.